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- 📊 Qlik Answers - Unstructured Data, solved.
📊 Qlik Answers - Unstructured Data, solved.


Hey, it’s Brian again 👋
Last week, we explored how folders could finally bring order to the chaos in Qlik Cloud. A lot of you messaged saying it was long overdue.
This week - just days before Qlik Connect kicks off in Orlando - we’re diving into a feature that’s been quietly evolving behind the scenes.
Qlik Answers is primetime for making sense of your unstructured data.
If you’ve ever said “that’s in a PDF somewhere” or had to dig through buried documentation just to answer a complex question - this issue is for you.
🚨 Plus, in this week’s But First, I’ve dropped a sneak peek into something much bigger - a shift from dashboards to full applications inside Qlik.
Let’s get into it.👇

In Today’s Issue
I’m going to cover these things with you today!
But First… Qlik Connect 2025 is next week - and a preview of a bonus heading your way.
Cool Tool - The Hustle – 200+ AI Side Hustles to Start Right Now
Deep Dive - Building an Assistant with Qlik Answers - How to master your unstructured data in Qlik Sense SaaS.
Before You Go - Other ways that I can help and work with you
Finally - at the end of my newsletter, you’ll get a poll to tell me how I did and feedback what you’d like to see in the future and do for YOU! Let’s hope it’s not a 🥧 chart!
First time reading? ⏬⏬

But First…Qlik Connect is NEXT WEEK!!
🎟️ Qlik Connect is Next Week!
We’ve almost made it to Qlik Connect - and if you're in the world of analytics, automation, or data storytelling, this is the place to be.
📍 Orlando, Florida - May 13-15
🏨 Disney’s Coronado Springs Resort
📅 Block the calendar now
🖐️ Fancy meeting in person?
I want to meet you at Qlik Connect!!
If you feel the same (aww, it’s Qlik love💚), drop me an email by return here or feel free to grab me on WhatsApp on +441315606887 - it will be the best way to keep connected during a super-exciting few days!
Can’t wait to see you in Orlando!

But First (2)…From Dashboards to Platform: A New vision for harnessing Qlik?

I’ve been reconnecting with a friend of mine and exploring some bold ideas from a team that’s reshaping what Qlik is actually capable of.
Their vision? Qlik not just as a BI tool, but as a central Business Application Platform - one where users can enter data, trigger workflows, and integrate with systems like Microsoft Teams, all from inside the Qlik interface.
You’ll see it in action on Monday - think editable tables, live forms, and embedded planning flows that make other external tools almost redundant.
If you’ve ever pushed up against the limits of Qlik Sense – this might be the unlock you didn’t know existed.
New issue on Monday 12th May - 1 day before Connect. Don’t miss it!

200+ AI Side Hustles to Start Right Now
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🔍 Deep Dive: Building an Assistant with Qlik Answers in Qlik Cloud
Qlik Answers lets you build an enterprise-grade knowledge assistant that delivers generative AI responses grounded in your organization’s own content.
It’s built natively into Qlik Cloud and designed around two primary components: the Assistant and the Knowledge Base.
This deep dive walks through how to configure, secure, and optimize Qlik Answers for internal use - whether you're supporting operations, legal teams, or customer service centres.
💡 Why It Matters
📂 80% of enterprise information is unstructured - PDFs, policies, presentations, emails, and more.
🔍 Traditional keyword search is brittle, and BI tools often ignore this data completely.
Qlik Answers bridges that gap. It gives users a natural language interface to search approved documentation with AI assistance - returning direct answers with source citations, not just a list of results.
By combining the recent upgrade to Claude Sonnet (via AWS Bedrock) and Retrieval-Augmented Generation (RAG), Qlik Answers delivers relevant, explainable outputs - all governed under Qlik Cloud’s enterprise-grade architecture.
💳 Licensing and Access
Qlik Answers is available as part of Qlik Cloud Analytics Standard, Premium, and Enterprise SaaS subscriptions. It is not included in the Starter tier.
Access to Qlik Answers is governed by capacity limits:
Standard: 200 questions/month, 5,000 pages indexed
Premium: 1,000 questions/month, 6,000 pages indexed
Enterprise: 5,000 questions/month, 20,000 pages indexed
These limits apply to generative AI capabilities across your tenant. If needed, additional capacity can be purchased.
📝 Note: Licensing terms and limits may evolve. Always refer to the Qlik Pricing Page or consult your Qlik account representative for current details.
🧱 Key Concepts: Assistant and Knowledge Base
To deploy Qlik Answers, you configure two connected components:
Knowledge Base: A curated set of content (documents, webpages, glossaries) that gets indexed for AI-assisted retrieval.
Assistant: The user-facing chat interface. Each assistant can be linked to one or more knowledge bases.
Assistants are how users interact with Qlik Answers. Knowledge Bases are where the answers come from.
⚙️ How to Set It Up
1️⃣ Create a Knowledge Base
Navigate to Qlik Cloud Hub → Qlik Answers → Knowledge Base and click "Create knowledge base".
You’ll need to:
Name the knowledge base and optionally add a description
Choose where it lives (Private, Shared, or Managed space)
Upload or connect your documents:
Supported formats: PDF, DOCX, XLSX, PPTX, HTML, TXT, MD
Connect to external sources like SharePoint, Dropbox, S3, Azure Storage
Optionally tag or categorize the knowledge base for internal clarity
Once created, Qlik automatically parses, chunks, and indexes the content into a vector search backend.
💡 Tip: Keep each knowledge base tightly scoped. Avoid mixing HR policies with legal documents or product manuals in the same index.
2️⃣ Create an Assistant
Go to Qlik Answers → Assistants → Create Assistant.
You’ll walk through the following configuration steps:
Name and description: This is what users will see in the assistant interface. Choose a clear, purpose-driven name like "HR Onboarding Assistant" or "IT Helpdesk FAQ".
Linked knowledge base(s): Choose one or more previously created knowledge bases. You can link:
A single focused knowledge base (e.g. "HR Policies")
Multiple complementary sources (e.g. "Support Docs" + "Product Manuals") Each assistant only retrieves content from its linked knowledge bases. Keep the scope narrow to ensure relevance.
User permissions: Assistants inherit access from the space they’re stored in. You can:
Store assistants in Managed Spaces for broad access
Use Private Spaces for early testing or internal-only assistants
Restrict access by assigning specific user groups to the space This ensures only authorized users can open the assistant and query the linked content.
Conversation starters (optional but recommended): These are sample questions users can click when they first open the assistant. They help orient new users and set expectations.
Examples:
"What’s our policy on remote work?"
"How do I escalate a support ticket?"
"Where can I download the latest Qlik Sense user guide?" Add 3–5 questions tailored to the assistant’s domain. Keep them brief and informative.
Embed settings (optional): You can generate an embed code to display the assistant in a third-party app, intranet portal, or web page. This allows users to engage with Qlik Answers directly inside their workflow.
You can also customize the assistant’s welcome message, which is shown to users at the start of a new conversation. This is useful for clarifying what the assistant is designed to help with.
Example: "Hi! I can help you find policies, guides, and answers about onboarding and HR procedures. Try asking: 'What’s the holiday policy?' or 'How do I access my payslip?'"
Additionally, you can configure error messages for common edge cases:
Outside bounds of knowledge: When the assistant can't find relevant content
Prompt injection detected: If the user attempts to manipulate the assistant’s behavior with unexpected input
Too complex: If a query has too many layers and cannot be interpreted
Each message is editable, so you can tailor them to reflect your tone and audience.
Once saved, the assistant becomes available in Qlik Cloud as a live chat interface where users can begin asking questions.
⚠️ Important: Assistants only return answers based on the content of the linked knowledge bases. If a user lacks access to a knowledge base, those documents are not searched.
🔐 Security and Access Scenarios
Qlik Answers respects Qlik Cloud’s space-based security model. That includes:
Assistant access: Defined by where the assistant is stored (Private, Shared, or Managed space)
Knowledge base access: Also space-dependent. If a user can't access a space, the documents in it are invisible to Qlik Answers
🧪 Scenarios:
User has access to assistant but not the knowledge base:
Result: Assistant loads, but won't return results from that knowledge base
User has access to multiple assistants, but only partial knowledge base access:
Result: Users only get responses from content they’re authorized to view
Admin stores an assistant in a managed space and links a knowledge base in a shared space:
Result: Both need aligned permissions for consistent experience
🔒 Best Practice: Use Managed Spaces for shared assistants and content, and assign users via groups for consistent visibility.
📊 Monitoring and Optimization
After launch, go to Qlik Answers → Review to:
View all user questions and answers
See upvotes/downvotes
Identify unanswered queries or poor-quality responses
Export logs to Qlik apps for deeper analysis
🔁 Use this data to iterate - add missing documents, adjust phrasing, or update outdated policies.
🛠️ Tips, Tricks & Advanced Scenarios
🧾 Document formatting: Use clear headings, short paragraphs, and structured FAQs where possible
📂 Assistant types:
HR Assistant: Linked to onboarding docs, benefits policies
Legal Assistant: Contract templates, definitions, compliance guidelines
Support Assistant: Troubleshooting guides, escalation paths
🌐 Embed the assistant into internal tools: CRM, support portals, or intranet
💬 Use conversation starters to onboard new users and guide them toward useful queries
🚫 Avoid overlapping assistants with duplicate content - define clear scopes
🎯 Final Thoughts
Qlik Answers is not just an AI feature - it's an intelligent documentation layer.
With a well-structured assistant and targeted knowledge base, you turn unstructured data into uniquely searchable insight - without sacrificing security or trust.

Before you go - here’s 3 ways I can help you
LinkedIn - I’m always talking about Data, Qlik on there and would love to connect with you!
WhatsApp for Qlik - Want to talk to your data in Qlik using WhatsApp? I built that as a service and you can check out the demo.
The Data Mix Podcast on YouTube - Every fortnight, I deliver a cordial interview with the best guests in the world of Data and Analytics.
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